Had an interesting exchange with a local real estate blogger. When I provided background on a property by relating hardship that the owner is encountering, the blogger asked:
"Do you specialize in the sob story listings?"
Lending an ear is part of the program to listening to my clients, understanding the challenges they face, having empathy, and doing what I can to help.
She itemized three listings wherein I mentioned the seller's situation. Because this blogger is more about facts and figures, citing sad sack background information isn't going to go far in that blog. If one is looking for sympathy, her blog isn't the place to find it.
Serving the public
Then I thought...if we take out our humanity whenever we do business, then is that taking out "serving the public" out of the equation?
Maybe I am just a soft touch. Some of my listings are not going to make me much money. But the satisfaction of doing something good for someone who needs help provides tremendous satisfaction and peace of mind.
Helping others is a business decision?
I have a listing of a condo owned by a retired teacher who doesn't earn as much money as he used to, and found himself in default. His only recourse is a short sale. It is listed at $149K. Because there are two loans, I had to get a professional short sale expediter to coordinate with both lenders. I made the mistake of telling my client that I wasn't making any money on this listing but that I was doing it to help him out of his predicament. Imagine my surprise when his friend, a lawyer, coldly commented to him that taking the listing was a business decision on my part and that I would still get a lot of money out of the sale.
I'm very sensitive to negative impressions people have of realtors. Lawyers and realtors are in the most maligned professions! So I told the lawyer: "My client and I have been communicating since Sept. 2008 on a regular basis by email. How much would you say my time is worth throughout this transaction? And how much is your time worth per hour?'
I itemized my expenses to illustrate what I would net out of the transaction. By the time all the fees, splits and expenses are paid, there will be less than $500 left to pay taxes.
My heart is in the right place and it's not in my pocket
People, and yes, REALTORS, will help for other reasons besides getting a commission.
Happy Valentine's!