Until I became a REALTOR, I didn't realize just how hard being a REALTOR can be ---- and I don't mean physical work, either. It's grueling mentally, emotionally, and yes, physically.
I've always used realtors when I bought and sold my own properties, and now that I am a realtor myself, I have a brand new appreciation for our professional men and women.
When I was trying to describe a typical day in a realtor's life, I found that we have to:
- Keep abreast of legal developments affecting our industry nationally and on a local level.
- Continue taking and completing several educational seminars and courses
- Stay on top of the market activity in our service areas --- buyer's market? Yes, but still multiple offers, too!
- Recognize the trends and when the market turns
- Learn new ways of doing business ---- short sales? Natch!
- Abide by the rules of our MLS boards, and by the Ethics Code for our profession.
- Sharpen our marketing skills --- for example, internet marketing has overtaken print as the most effective way to promote our properties. For folks who were techno-phobic, it is now a matter of survival.
- Stay in good physical shape --- these knees are taxed several times by having to bend to open lock boxes located so low to the ground, go up several flights of steps, put up our open house signs, lug our portable laptops, and keep long hours.
- Bounce back with a smile and new resolve when faced with a rejection. NEXT!
- Be masters of communications when dealing with nervous or upset clients who need constant reassurance and guidance
- Be organized amidst mountains of paperwork, follow ups, return calls, presentations, pictures, multi-media postings
- Have an artist's eye when taking pictures of our listings for posting on the MLS and the internet, especially when there's no time to hire a professional.
- Be creative when preparing promotional materials like electronic and print flyers to attract potential buyers to our listings
- Be smart about our budgeting since we will always have high and low points. We should invest our time and energy in activities that will reap the most rewards
- Practice efficient time management ---- ever hear of the 24-hour realtor?
To my co-realtors, my hat's off to you.
